Marketing

One content brief produces platform-native posts on Twitter and LinkedIn after human review

A content publishing workflow that takes a topic or brief and produces a multi-platform post. A writer agent drafts the content, posts it to a review channel for approval, then upon sign-off publishes to Twitter/X and LinkedIn in their native formats. The review gate ensures every post gets human eyes before it goes live.

How it works

TriggerTriggered when you submit a content brief
  1. 01
    Agent

    Content Writer drafts platform-native posts

    Take the content brief (topic, key points, tone, target audience) and draft posts for:
    - **Twitter/X**: a thread or single post under 280 chars, hooks first, value in the body, CTA last
    - **LinkedIn**: a longer professional post with a hook, narrative body, and call to action
    
    Adapt the voice and format to each platform. Include suggested hashtags.
  2. 02
    Tool

    Post drafts to #content-review on Slack

    Post both drafts to #content-review with a clear label for each platform. Include action buttons for Approve and Revise.
  3. 03
    Goal

    Wait for human approval

    Monitor the #content-review channel for an approval reaction or reply. If the reviewer requests changes, feed the feedback back to the Content Writer for revision and re-post. Only proceed when an explicit approval is received.
  4. 04
    Tool

    Publish to Twitter/X

    Post the approved tweet or thread to Twitter/X via the connected account.
  5. 05
    Tool

    Publish to LinkedIn

    Post the approved article to LinkedIn via the connected account. Add a link back to the tweet for cross-engagement.
ResultContent is drafted, reviewed, and published to Twitter and LinkedIn in one workflow