Marketing

Every brand mention is tracked and classified; negative sentiment triggers an alert within hours

A continuous brand monitoring pipeline that watches social platforms for mentions of your brand, product, and key competitors. Every few hours, it searches for new mentions, classifies each by sentiment (positive, neutral, negative) and topic (feature praise, bug complaint, pricing discussion, competitor comparison). Negative mentions and sudden volume spikes trigger an immediate alert to your marketing channel. A weekly summary report tracks sentiment trends and share of voice vs competitors.

How it works

TriggerRuns every 4 hours
  1. 01
    Agent

    Search for new brand and product mentions

    Search social platforms and the web for new mentions of: your brand name, product names, key executives, and top 3 competitors. Pull the post text, author, platform, engagement count, and timestamp. Deduplicate against previously seen mentions.

    spawns Platform search workers (×3)

  2. 02
    Agent

    Classify sentiment and topic for each mention

    For each new mention, classify:
- **Sentiment**: positive (praise, recommendation), neutral (factual, question), negative (complaint, criticism)
- **Topic**: feature_praise, bug_report, pricing_discussion, competitor_mention, support_experience, general
- **Influence**: based on the author's follower count and the post's engagement
  3. 03
    Agent

    Check alert thresholds and compile digest

    Check alert conditions:
- Any negative mention from an account with more than 1000 followers
- Volume spike: more than 2x the hourly average of mentions
- Competitor comparison thread gaining traction

If any alert condition fires, draft an urgent summary. Otherwise, compile a routine digest of the period's mentions.
  4. 04
    Tool

    Post alert or digest to #marketing on Slack

    If an alert fired: post immediately to #marketing with the mention details and a suggested response. If routine: post the digest with mention counts by sentiment, top 5 mentions by influence, and a competitor comparison note.
ResultEvery brand mention is classified by sentiment; negative mentions trigger same-day alerts to #marketing